GeoScope is proud to announce the launch of its latest Living Standard Measures (LSM) and Socio-economic Measures (SEM) geospatial product. Derived from the renowned Marketing All Product Survey (MAPS), this innovative product brings a spatial dimension to the analysis of consumer behavior, market characteristics and people’s living conditions, providing unparalleled insights into South Africa’s socio-economic and living standards landscape.
With this product, businesses, marketers and service providers can now access granular geospatial data that helps identify key market segments, optimize targeting strategies, and tailor services to meet specific consumer needs. By combining LSM and SEM with GeoScope’s advanced mapping capabilities, this tool offers a powerful resource for market research, urban planning, and retail network optimization.
Stay tuned for more updates on how GeoScope’s latest products reshaping the understanding of consumer behavior through geospatial intelligence …….. want to know more about our geospatial products…..
