Retail Census Demo

150 000 Outlets | Viewed Spatially | Route To Market | Informed Strategy

What is the Retail Census Survey?

  • Measures the size and characterizes of the FMCG retail universe in various markets
  • Provides the most accurate understanding of the retail markets across Africa
  • Enables accurate market sizing, and sampling for route to market

​​What’s included in the data?

  • Location of retail outlets (150 000 in SA)
  • Variables include: Outlet name, formal vs informal, product/category offering, payment types, service type, building structure, channel, contact details, trading environment, vehicle access, customer consumption, year in service, trading & peak hours/days, and more
  • Detailed demographics for retail point trade areas can be provided
  • Data can be provided on the number of outlets per retail channel at various administrative levels
  • Compare number of retails customers to potential customers in market area

​Who uses the data?

  • FMCG Manufactures (FMCG food & personal care, pet, tobacco pharmaceutical, alcohol)
  • Retailers
  • Real estate developers / consulting / private equity firms

​For what is the data used?

  • Define route to market and distribution strategies
  • Customize to local offerings
  • Compare retail customers to potential customers

​What is GeoVisualisation? How can it enhance Retail Census Data?

  • Data is combined from various sources and visually displayed on a web map, empowering accurate views on trends and relationships, leading to better and more informed business and strategic decisions

Please fill in the information below to watch the Demo

Subscribe to the  Commercial Viewer

Contact Us
[/col] [/row] [/section]