Retail Census Demo
150 000 Outlets | Viewed Spatially | Route To Market | Informed Strategy
What is the Retail Census Survey?
- Measures the size and characterizes of the FMCG retail universe in various markets
- Provides the most accurate understanding of the retail markets across Africa
- Enables accurate market sizing, and sampling for route to market
What’s included in the data?
- Location of retail outlets (150 000 in SA)
- Variables include: Outlet name, formal vs informal, product/category offering, payment types, service type, building structure, channel, contact details, trading environment, vehicle access, customer consumption, year in service, trading & peak hours/days, and more
- Detailed demographics for retail point trade areas can be provided
- Data can be provided on the number of outlets per retail channel at various administrative levels
- Compare number of retails customers to potential customers in market area
Who uses the data?
- FMCG Manufactures (FMCG food & personal care, pet, tobacco pharmaceutical, alcohol)
- Retailers
- Real estate developers / consulting / private equity firms
For what is the data used?
- Define route to market and distribution strategies
- Customize to local offerings
- Compare retail customers to potential customers
What is GeoVisualisation? How can it enhance Retail Census Data?
- Data is combined from various sources and visually displayed on a web map, empowering accurate views on trends and relationships, leading to better and more informed business and strategic decisions