Measures the size and characterizes of the FMCG retail universe in various markets
Provides the most accurate understanding of the retail markets across Africa
Enables accurate market sizing, and sampling for route to market
What's included in the data?
Location of retail outlets (150 000 in SA)
Variables include: Outlet name, formal vs informal, product/category offering, payment types, service type, building structure, channel, contact details, trading environment, vehicle access, customer consumption, year in service, trading & peak hours/days, and more
Detailed demographics for retail point trade areas can be provided
Data can be provided on the number of outlets per retail channel at various administrative levels
Compare number of retails customers to potential customers in market area
Who uses the data?
FMCG Manufactures (FMCG food & personal care, pet, tobacco pharmaceutical, alcohol)
Real estate developers / consulting / private equity firms
For what is the data used?
Define route to market and distribution strategies
Customize to local offerings
Compare retail customers to potential customers
What is GeoVisualisation? How can it enhance Retail Census Data?
Data is combined from various sources and visually displayed on a web map, empowering accurate views on trends and relationships, leading to better and more informed business and strategic decisions
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